The interactive installation Applied Magic presents media technology and
showcases examples. It reflects various technological devices as well as their intended
content. The installation represents the old media archive of our university.
There are four aisles of shelves filled with media related objects
that range from historical to state of the art devices.
The visitors get a flash light to illuminate the path through the
aisle and trigger “Magic Media Moment”, short “MMM”. This can be the
start of a video or the playing of a vinyl recorder.
Each of the four aisles represents a distinct specialization within
our bachelor's program: still image, moving image, sound, and games.
Positioned in the heart of the installation is a projected head sculpture,
symbolizing the creative genius of the students behind every media
project.
This ambitious project brought together a team of 16 individuals.
As part of this endeavor, I was involved at the planning and design
process. My main task was directing the programming and media control.
I was developing the software for two aisles. Additionally, I was
responsible for planning the network and cable infrastructure.
I engaged in physical prototyping and "hacked" selected electronic
devices. Moreover, I had the opportunity to design and implement the
generative visuals projected onto the head sculpture.
markushirschdev@gmail.com